Tag Archives: marketing

Put Physicals Front and Center this Summer

Memorial Day is here, which means summer is just around the corner. For many urgent care centers – or at least those that aren’t located near tourist destinations – summer means a slowdown. Turning the slowdown around requires some creative marketing. One avenue to explore is putting the focus on kids. Summer is the perfect time for parents to arrange for their children to get their ...

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Broaden Your Horizons: Marketing Urgent Care Centers to Healthcare Systems and Specialists

Urgent care center success is often dependent on a quality reputation, visible signage, locations adjacent to high vehicular traffic volume, and aggressive marketing (1). With increases in competition and healthcare reform, urgent care center owners need to consider additional pathways to success, including direct marketing to hospitals, healthcare systems, and specialists. These relationships become mutually beneficial with referral of urgent care center patients to the hospital ...

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