Marketing for June: Men’s Health Month

Photo: Freesek

A Harris Interactive found that, although more than 80 percent of men surveyed could describe their first car, just 54 percent could remember when they’d last been to the doctor for a check-up.

June is Men’s Health Month, and June 15 through June 21 (Father’s Day) is designated as Men’s Health Week. Urgent care centers can leverage Men’s Health Month in a number of ways, including:

  • Encouraging women to make appointments for the men in their lives
  • Offering coupons or discounts for physical exams for men and boys
  • Advertising free blood pressure tests or other health screening for men and boys
  • Participating in a health fair promoting Men’s Health Month
  • Promoting blood tests and urinalysis as ways to identify issues before symptoms surface
  • Reaching out to a fraternal organization or church and offering on site screenings
  • Partnering with the local zoo, ice cream shop, or other business to offer cobranded coupons

Ramp up your marketing efforts both online and offline:

  • Publicize offers and events on your Facebook, Twitter, and other social media feeds.
  • Send out an email blast
  • Send text messages to patients (but only if you have their express written consent to send texts)
  • Highlight events and coupons on your website
  • Create custom signs and banners
  • Distribute promotional products that highlight men’s health awareness

About Sally Smith

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